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This web site genemovers.com.au had the following in the homepage, "LATEST IN TECHNOLOGY AND EQUIPMENT." We saw that the webpage stated " LATEST IN TECHNOLOGY AND EQUIPMENT." It also said " SPECIALISING IN THE IMPORTATION, EXPORTATION, STORAGE AND DISTRIBUTION. OF FROZEN ANIMAL SEMEN AND EMBRYOS FROM MULTIPLE SPECIES. We have an ever expanding global network of collection centres and consolidators, each striving to assist us in preserving the quality and integrity of the genetic product. Gene Movers has the capacity to store genetic material for domestic use along with export markets including ." The header had genetic as the highest ranking optimized keyword. It is followed by cryogenic, liquid nitrogen, and import which isn't as ranked as highly as genetic. The next words genemovers.com.au used was export. storage was included but could not be seen by search parsers.